- The Body Shop- Create an unconventional brand campaign for the body shop to reinstate its position as the original pioneer of ethical beauty.
- Metro Live- Create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute to promote metro newspapers.
- Quaker Oats Live - Create packaging for Quaker's new "Chilled Creamy Oats" product for young women looking for a truly delicious healthy snack.
We initially both wanted to go for the Metro brief; but after breaking the tasks down and getting an understanding for the brief we crossed it off the list. We didn't want to just dive straight into a brief without any consideration. We both agreed that the Metro live wouldn't have suited our style and that we wanted something slightly more interesting.
Quaker Oats, was a bit more interesting, plus we both had the added bonus of just finishing creating packaging design rebrands for our New From Old Unit.
But after breaking each of the three projects down, we finally went for The Body shop. We were drawn straight into this project after just 5 minutes of research. There is a great deal of history behind the body shop and the brief definitely suited both our styles!
The Body shop has been involved in a lot of charitable campaigns in the past such as sex trafficking, violence in the home and HIV and AIDS. They have very strong opinions on such situations, and have had ever since the opening in the 70's.
From my initial research into past brand campaigns at the body shop, I haven't found anything of great interest and I wasn't impressed. A perfect example of this is the obese type barbie doll on a lounge chair! Really not a fan at all. It's as if the body shop are trying to be someone they aren't (Amnesty?!).
A odd fact about the body shop is that they don't advertise on a large scale; in fact very small actually, only in the shop windows, their goods lorries and plastic bags. I'm yet to find out why this is!??
No comments:
Post a Comment