Handed in my the Amnesty unit today; but again I feel like it's been going on a bit too long. Saying that though, I have enjoyed the unit a lot and have improved and gained more skills and knowledge.
I initially found choosing a campaign to focus my ad on difficult. I was to torn between many shocking campaigns, such as "child soldiers" and "violence against women". I finally went with the disturbing campaign of "Rape in Darfur", there were many shocking statistics available to use and I personally thought (and still think) that this individual campaign isn't focussed on enough.
I looked into existing ads and actual testimonies from female victims to gain an understanding and feel for the campaign. I was able to come up with some strong ideas, not only with imagery, but methods of payment as well. After loads of crits and discussions I found my final idea.
I felt unsure at first with the idea of just using text, but after a few changes and different ideas I was able to create a powerful ad.
