Thursday 5 November 2009

Chosen Video-Jeff Hawkins

Jeff Hawkins, a computer designer and neuroscientist

My research has started off looking at ambient campaigning, viral marketing and gorilla advertising. In the video he talks about the there being plenty of data, but no theory in neuroscience. He is aiming to expand on the existing data and eventually create a theory on how the human brain actually works; then develop software that mimics its functionality, creating true artificial intelligence.

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