Today we've just been looking over our original ideas and are pushing them into a new direction. We are struggling a bit with which idea to go for?! We have a dozen or so ideas and can't decide which one to shed light on.
We've been over the brief again, and are breaking down the initial sentence, so we can narrow down to three final concepts:
"Create an unconventional brand campaign for The Body Shop to reinstate its position as the original pioneer of ethical beauty."
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